Yun brings a unique combination of expertise in journalism and legal practice to her role as Director of International Markets at Thornhill Legal. With over 17 years of experience in the legal industry, she has cultivated a deep understanding of global market dynamics and branding strategies, making her instrumental in shaping the firm’s identity as a truly internationalised law practice with a China-centric cross-border focus.
As a veteran journalist, Yun has worked as Editor and Journalist for Asian Legal Business and served for a decade as the Asia and International Editor of The Lawyer. She has extensive experience covering dynamic legal markets across Asia Pacific, including Australia, China, Hong Kong, and Singapore. Initially based in Australia and later relocating to the UK in 2011, she frequently travelled across the region to deliver insightful reporting and analysis.
In addition to her editorial work, Yun was a senior team member leading innovative research projects, such as the Asia Pacific 100, Global Top 30 in Asia Pacific, and China Top 30. She has also participated in judging panels for prestigious legal awards and contributed to The Lawyer’s growing brand value and expertise in key legal hubs in Asia and Europe.
Yun is highly regarded by international law firms for her ability to identify market trends, regulatory updates, and industry developments in Greater China and Asia. She has been a guest speaker at industry conferences, summits, and roundtables, sharing her insights on regional legal markets.
Prior to joining Thornhill Legal, Yun worked as an in-house editor for a leading global law firm, where she produced client-focused content aligned with its marketing strategy. She also contributed thought leadership articles, news analyses, and feature reports to esteemed publications such as the International Bar Association Journal.
Yun is bilingual in Mandarin and English. She holds a Master of Arts in Law and an LLM (LPC) from the University of Law in London, as well as a bachelor’s degree in Media and Communications from the University of Adelaide. Her hybrid background as a journalist and legal professional uniquely positions her to execute branding strategies that create tangible value for Thornhill Legal.
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