Laetitia Zhang is a media expert with over a decade of experience in brand strategy, content creation, and multimedia production. Her career spans leading roles in video production, advertising, and digital media, where she has developed a deep understanding of strategic communications and brand development. 

Prior to joining Thornhill Legal, Laetitia held positions as director and producer at well-known platforms such as Shanghai Dragon Television and Tencent Video. In these roles, she led numerous programs and brand campaigns, managing large-scale communication projects and working with cross-functional teams. Her portfolio includes collaboration with many renowned Chinese and international brands, delivering impactful results across new media content, social media operations, and brand promotion. She is particularly skilled at enhancing brand visibility and shaping lasting public perception through targeted content planning and cross-platform communication strategies.

As a member of the Thornhill Legal team, Laetitia is primarily responsible for the firm’s media and communications strategy. Through producing insightful content and thought leadership, as well as innovative marketing and branding initiatives, she plays a key role in shaping the firm’s professional brand identity and expanding its market presence—particularly within a multicultural context.

Laetitia has an academic background in journalism, economics, and philosophy, and is proficient in both Chinese and English. She holds dual bachelor’s degrees in Journalism (Bachelor of Arts) and Economics (Bachelor of Economics) from Xiamen University, and a Master of Science in Philosophy from the University of Edinburgh.